300+ plastic bottles were part of the haul from today’s clean-up on the banks of the River Avon in Bristol UK. Great to meet up with the guys from Surfers Against Sewage, and make a bit of an impact on the continuous stream of single use plastics that make their out from the city, into the river and out to sea.
Clean-ups are just part of our overall strategy on reducing our environmental footprint. Our vision for a more sustainable bike industry is well underway, and by learning lessons from the surf industry and NGOs, our ambitious targets seem more achievable than ever. For news on our OceanX project, and how we are utilising discarded ghost fishing gear into new products click here.