We are a team, dedicated to a single cause. To have the tiniest ecological footprint possible, whilst striving for positive solutions to our environmental crisis.

Talk is cheap.

We'd rather show you what we do, whether that's at one of our Surfers Against Sewage clean-ups, joining us on one of our lobbying campaigns for a greener bike industry, or supporting us by buying a RideGuard - which in-turn allows us to invest in new green initiatives like the OceanX Project.

RideGuards are made by hand in South West UK, which keeps our C02 emissions as low as possible, whilst maintaining the highest possible quality control. Our products don’t require any extra packaging, and with added features like the Sag Setter on the PF1 guards we’re making the most of every last piece of material. All waste trimmed during production is recycled and goes back into make more products.

We aren't perfect.

But we're excited by the challenges in-front of us, and how we turn them into positives. Zip ties aren't perfect, and we're searching for more sustainable alternatives, we're investing in reusable ones, so at least they aren't single use - on that note, if you have ideas please email ben at rideguard.co.uk

Made From 100% Recycled Post Industrial Plastic Waste.

We invest in the most eco friendly polypropylene we can source. Currently RideGuards are manufactured from polypropylene (PP) made from 100% post industrial recyclates*, and 100% recycled fishing nets (also PP, see our OceanX project). PP has the universal recycling mark ‘Number 5’ and is well suited to recycling systems around the world. As our customer, we ask you to join us in making RideGuards as environmentally friendly as possible. Please take a little bit of time to check your local recycling services can recycle PP.RideGuard Recycled Logos

Our green mission:

1. To be environmentally responsible and minimize our environmental footprint.
2. To set and achieve environmental goals with our product design, production, shipping and day to day practices.
3. To encourage our customers and suppliers to integrate sustainability into their work processes.
4.To demonstrate that being economically successful shouldn't be at the cost of the environment.

*Waste and scrap that is collected from industrial manufacturing systems.

RideGuard Surfers Against Sewage River Clean Up Bristol

Surfers Against Sewage

What is Surfers Against Sewage? An environmental non-profit, protecting and campaigning for the health of our ocean. Our MD Ben Gaby splits his time between running RideGuard and working as a volunteer 'Regional Rep' for Surfers Against Sewage. Their mission? 'To create ocean activists everywhere for a thriving ocean and thriving people.'


RideGuard Trash Free Trails

Slow Fashion - The RideGuard Dirt Punks Clothing Range.

The slow fashion movement is the antithesis of the mainstream fashion industry, which relies on globalized mass production with retailers selling the latest fashion trends at very low prices, and encourages consumers to purchase more than they need. This overconsumption pays a heavy environmental and human cost.

Slow Fashion embraces quality manufacturing to lengthen the life of the garment, and prioritises awareness and responsibility, for every stage of the garments life. This includes the impact on the environment and working conditions for people involved with manufacturing, transparent information for customers to make informed decisions and considerations on the garments end of lifecycle. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often. It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them. Check out the Dirt Punks T-Shirt range.